Burns Design Strategy can help you connect the dots with design thinking and strategy.

In a rapidly evolving world, organizations across industries are constantly seeking ways to remain competitive, relevant, and impactful. The quest for innovation often takes center stage, yet many struggle to achieve it in a way that is both sustainable and practical (I'll say it: human-centered). This is where design thinking comes in—a structured yet flexible approach to problem-solving that has become a cornerstone of modern innovation.

Today marks the launch of the "You Are" Campaign, and we couldn't be more thrilled! Please watch the campaign video and consider donating if you can.

Late last year I had the pleasure of working with many enthusiastic entrepreneurial-minded people across the state when I led a four-week entrepreneurship bootcamp in four cities. We started planning these workshops last summer and they went really well. Big thanks to Wilson Fay and Adhira Sunkhara with WiSys VentureHome for your inspirational vision and support! Thank you also to the rest of the VentureHome team and your many partners across Wisconsin. Innovation in Wisconsin is alive and well!

Last summer, I met Dr. Christina Thomas-Virnig, Ph.D. at the Madison/Milwaukee chapter of Women in Biohealth | Wisconsin Happy Hour. We were talking and I mentioned I had recently made my design strategy business my professional focus. Shortly thereafter, Christina introduced me to her colleague, Dr. Tetyana Schneider.

Together, they lead a robust mentoring program - People Enriching People (PEP) - which fosters and promotes the career aspirations of the Department of Visual Studies (DOVS) and the UW Health Ophthalmology community.

Do you *really* know what design thinking is? I've found over the years that many people actually don't know that much about design thinking and it's one of my FAVORITE things to teach.